Not a website. An operating system for self-knowledge.
Innerwork.systems is a complete digital product company I architected and built end to end — three products at three price tiers, a diagnostic quiz that routes people to the right one, payment processing, automated email sequences, and a private order dashboard. The store is what customers see. This is everything underneath it.
RoleArchitect & Builder
Products3 tiers
StackHTML · PHP · MySQL
StatusLive · Revenue-ready
00 — The Concept
Most people treat the mind like a mystery. Innerwork treats it like a system — one that can be diagnosed, mapped, and understood in layers. So I built the product the same way the idea works: as an architecture, not a page.
01 — The Funnel
A diagnostic that routes, not just a homepage.
The entry point isn't a sales pitch — it's a quiz. Visitors answer a short diagnostic, and the system reads their responses to recommend the product that actually fits where they are. It qualifies and sorts before it ever asks for money.
This is the difference between a store that says "here's everything, good luck" and a system that says "based on you, start here." The funnel does the thinking so the customer doesn't have to.
02 — The Products
Three products. Three price points. One ladder.
Each product is a deliberate rung — an entry price that's easy to say yes to, a mid-tier for the committed, and a premium tier for people who want the deepest version. The architecture lets someone climb.
Tier 01 · Entry
Subsurface
$7.99
A journaling app with a "burn" mechanic and six guided chapters. The low-friction front door to the whole ecosystem — easy to buy, designed to convert into more.
App · Freemium gate
Tier 02 · Core
The Portrait
$65 – $125
A custom self-knowledge guide built from astrology and Human Design inputs — a bespoke document generated for the individual, not pulled off a shelf.
Custom build · Stripe
Tier 03 · Premium
Decoded
$200 – $250
A relational compatibility guide with an embedded AI chat — the deepest, highest-touch product in the line, for people who want to understand a connection in full.
AI chat · Stripe
03 — The Machine
What runs when no one is watching.
A product company isn't the storefront — it's everything that fires after someone clicks buy. I built the full operational layer so Innerwork runs like a business, not a landing page.
01
Payments
Stripe + Gumroad, split by tier
Stripe payment links handle The Portrait and Decoded; Gumroad runs Subsurface. Each product routes to the processor that fits it best — branded checkout in deep plum and gold.
02
Email Automation
Four sequences, thirteen emails
Built in Kit — onboarding, nurture, and delivery flows that fire automatically based on which product someone buys. The follow-up runs itself.
03
Backend
PHP + MySQL on Business hosting
A real database stores orders and customer records — not a form that emails a spreadsheet. The foundation is built to actually hold a growing business.
04
Operations
Password-protected order dashboard
A private admin view to track every order in one place — the operational cockpit that turns a set of products into a manageable company.
05
Compliance & Trust
Privacy, Terms, cookie consent
Privacy Policy, Terms of Service, and a cookie consent banner — the unglamorous layer that makes a store legitimate and safe to actually sell from.
04 — The Stack
Built on infrastructure I own.
No site builder lock-in, no monthly platform tax. The entire ecosystem runs on independent hosting with a real backend — which means it's mine to extend, and a client's to keep.
Frontend
HTML / CSS / JS
Hand-built, no builder
Backend
PHP + MySQL
Orders & records
Hosting
Business Hosting
Independent, owned
Payments
Stripe + Gumroad
Split by product tier
Email
Kit
4 automated sequences
Analytics
Meta Pixel
Conversion tracking
This is what I mean by systems.
Anyone can build a page. Innerwork.systems is a funnel, three products, a payment layer, automated email, a database, and an operations dashboard — designed as one machine. That's the difference between making a website and building the thing a business actually runs on.